The undervaluation dilemma: Why yoga teachers often sell themselves short
Yoga, as we well know, is beyond just a physical practice; it’s a journey of self-discovery, introspection and overall wellbeing. Yoga teachers play a crucial role in guiding individuals through this transformative journey. However, despite their invaluable contributions, many yoga teachers find themselves grappling with a common challenge – undervaluing their worth. In this blog post, we delve into the reasons behind why yoga teachers often undervalue themselves and offer insights into how they can break free from this cycle.
1. Passion vs. profession
For many yoga teachers, the journey starts with a deep passion for the practice. Teaching becomes an extension of this passion rather than a purely professional pursuit. This deep connection to yoga sometimes leads teachers to undervalue the expertise they bring to their students. They may hesitate to put a financial value on something that feels so inherently personal and spiritual.
2. Lack of business education
Many yoga teacher training programs focus primarily on the art and philosophy of yoga, neglecting the business aspect. Many teachers enter the field without the necessary knowledge to navigate the complexities of pricing, marketing, and sustaining a yoga business. This lack of business education can contribute to undervaluing one's services. (Good job we’re here to help with that, hey?!)
3. Fear of losing students
In a competitive yoga market, teachers may fear that setting higher prices could lead to a decline in students. This fear often stems from a genuine desire to make yoga accessible to all. However, it can result in underpricing, leaving teachers struggling to cover their expenses and, ultimately, compromising the quality of their offerings.
4. Humility and service
Yoga philosophy emphasises humility and service. While these are admirable qualities, they can sometimes be misinterpreted as a reason to keep prices low. Teachers may feel a sense of guilt or discomfort charging what they believe is a high price for something that is fundamentally about helping others.
5. Lack of confidence
Imposter syndrome, self-doubt, and a lack of confidence can plague even the most seasoned yoga teachers. This lack of self-assurance can manifest in setting lower prices, as teachers may struggle to recognize and acknowledge the value they bring to their students' lives. If that sounds like you, you might like to check out our three day Shatter Imposter Syndrome Challenge (it’s free!)
Breaking free from undervaluation
A. Business education for yoga teachers
Investing time in learning the business side of yoga is crucial. Understanding pricing strategies, marketing techniques, and financial management can empower yoga teachers to make informed decisions about their worth.
B. Embracing an abundance mindset
Shifting from a scarcity mindset to an abundance mindset is transformative. Recognising that there is value in what you offer and that there is enough abundance for everyone allows yoga teachers to confidently set fair prices.
C. Communicating value
Yoga teachers should communicate the unique value they bring to their students. Whether it's specialized knowledge, a supportive community, or a transformative teaching style, making this value clear helps justify pricing.
D. Balancing passion and profession
It's essential to find a balance between passion and professionalism. Yoga teachers can honor their spiritual connection to the practice while also recognizing that teaching is a valuable service that deserves fair compensation.
Undervaluing oneself is a common struggle for many yoga teachers, but it doesn't have to be a perpetual cycle. By addressing the root causes, investing in education, and embracing a mindset shift, you can break free from the undervaluation dilemma and build a sustainable, fulfilling career that honours your passion and professionalism.
After all, a well-compensated and fulfilled yoga teacher is better equipped to guide others on their own transformative journeys.