How Much to Charge for Yoga Classes: A Comprehensive Guide for Yoga Teachers

Getting started: The excitement and the dilemma

You've put in the effort to earn your yoga teacher training certification, built a following, gained experience, and now you're ready to teach your own classes. But when it comes to pricing, uncertainty sets in. How much should you charge? In this episode, we'll guide you through a foolproof plan to set your prices confidently.

Two approaches to pricing your yoga classes

1. Pricing your yoga classes in line with others

Advantages:

• Confidence in pricing based on thorough research

• Understanding market rates

Disadvantages:

• May not consider your specific costs

• Risk of underestimating or overestimating compared to other offerings

Action steps:

• Conduct a competitor review by researching and comparing prices in your area

• Create a log sheet, set a timer to stay focused, and review and conclude within a set timeframe

2. Pricing to ensure you’re earning a fair living

Advantages:

• Ensures all your costs are covered

• Eliminates financial stress

Disadvantages:

• Might be higher or lower than competitors

• Less consideration for market rates

Action steps:

• Create a detailed spreadsheet of all costs, both known and unexpected

• Calculate the required income, then set prices based on class frequency and expected attendance

The ideal: Combining approaches

Advantages:

• Comprehensive pricing strategy

• Confidence in covering costs and staying competitive.

Disadvantages:

• Requires time and effort (but the output is very worth it!)

Action steps:

• Start with competitor research, set a preliminary price

• Complete the spreadsheet of costs and adjust the price if needed

• Options include teaching more or increasing prices

Covering a deficit

Teaching more to cover a deficit:

- Consider the impact on your time, energy, and wellbeing

- Explore hosting workshops, courses, or retreats, rather than just weekly classes

Increasing  your yoga class prices to cover a deficit:

- Justify the increase with added value (knowledge, unique location, additional services).

Final steps

In conclusion, take the information from your research and financial analysis, ensuring your prices cover your living costs. Whether you need to teach more or increase prices, the goal is financial sustainability.

Good luck, yoga teacher - you can do this!