How to Price Your Yoga Classes
(Without Undervaluing Yourself)

A practical and reflective guide for yoga teachers

You’ve completed your yoga teacher training. You’ve started teaching, or you’re about to. And then you need to work out:

“How much should I charge?”

There are two main ways that you can approach the pricing of your yoga classes:

  • To research what those around you are charging and price accordingly, or

  • Charge what you need to, in order to cover your costs

Let’s begin.

1) Charge in line with those around you

Conducting research

  • Create your log sheet

  • Set a timer - researching offerings in your field can be quite the rabbit hole. Make sure you set a timer just for as much time as you’d like to spend on this, and be disciplined about stopping when the timer goes off!

  • Stay focused - the point of this research task is to determine how much other yoga teachers, studios, leisure centres etc charge for yoga classes

Review and conclude

  • Take a look over your findings

  • Line up the prices, from the lowest to highest price for example, and pop some notes against each price.

  • Take a step back, review the prices against where you’ll be teaching, how long your classes are and your depth of knowledge in the field, and use this to determine a price that fits nicely with the rest of the research

2) Charge what you need to

Define how much you need to charge

Here’s a free yoga business financial health planner, to help you define how much you need to charge to ensure all your costs are covered.

FREE WORKSHEET

Your Yoga Business Financial Health Planner

This document contains everything that we could possibly think off; including many costs that often get overlooked - such as hair cuts. You might get your hair cut once a quarter, or maybe even once a year, but you want to ensure that each month, you're earning enough to cover all your yearly costs, so that you don't get caught short!

Get your free worksheet👇