Acknowledging the rabbit hole:
Social media strategy and implementation for yoga teachers
Much like Alice falling down the rabbit hole and ending up with a distorted view of life, we yoga teachers can fall down a scrolly rabbit hole and experience a distorted view, such as the view that ‘all the other yoga teachers have got it together, whereas me? I’m just rumbling along trying to keep all these plates sinning every day!’ Sound familiar?
This important blog post acknowledges - head on - the rabbit hole of social media vs the reality that we do need to use social media to make people aware of our yoga offerings.
We're here to provide useful resources to save you time and enhance your efficiency when it comes to promoting your yoga on various platforms.
Scheduling tools: A time-saving miracle
Scheduling tools like Hootsuite, Buffer, Later, or SproutSocial can be a game-changer. They help you plan and visualise your posts for the upcoming days, weeks, or even months. With these tools, you can sit down, create images, write captions, and input them into the scheduling tool, saving you valuable time.
By using a scheduling tool, you'll no longer have to create posts on the platform itself, making the process significantly more time-efficient (simply by virtue of reducing the potential for the doom scroll!)
When considering a scheduling tool:
- Evaluate your budget and choose a tool that fits.
- Decide how you want to access your schedule, whether through an app, browser, or other means.
- Consider features like hashtag suggestions, analytics, and action tracking to enhance your social media strategy.
- Define your purpose for being on social media to align your tool choice with your goals.
Social media calendar: Streamline your output
Creating a social media calendar can initially be challenging, but it's crucial for an organised content strategy. Tailor the calendar to suit your needs, whether it's a paper calendar on your wall, a digital diary, a spreadsheet, or integrated into your scheduling tool. Focus on making it work for you and providing a clear overview of your social media output.
And guess what, we only have a social media calendar template ready for you to download, for free!
Posting frequency: Quality over quantity
Rather than obsessing over how often you should post, focus on what your audience needs to know. Tailor your posting frequency to align with your yoga offerings, and balance it with the time you have available. Quality content that resonates with your audience is more important than overwhelming them with posts.
Canva: Your design ally
Canva is a must-have tool for creating eye-catching images perfectly sized for each platform. While it can be a time-sink, set a timer to ensure efficient use. Additionally, establish a clear process for naming and storing images to prevent time wastage when searching for specific files.
Branding: Consistency is key
Developing brand guidelines, even for yoga teachers, ensures consistency in your social media output and helps create a recognisable brand identity. These guidelines enable others to create posts that align with your brand, enhancing engagement and recognition.
Not sure where to start with your yoga brand? We’ve got you!
Responses and engagement: Set specific times
Designate specific times in your calendar to respond to comments and messages on social media. Turn off notifications to prevent distractions and accidental time wastage. Engage purposefully and efficiently to maintain a strong online presence.
You’ve got this!
Remember, social media is a powerful tool, and using it wisely and efficiently can significantly benefit your yoga teaching journey. Focus on saving time and increasing efficiency to ensure that your social media usage remains purposeful and beneficial, and - dare we say it - enjoyable!